Blog Archives

Social Media in 2014: What It’s All About       Stumbled upon this interesting article about the future of social media and what it will look like heading into 2014. Basically, the article identifies four unique trends that will steer the … Continue reading

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Twitter’s Mobile Ad Offerings Just Took A Huge Step Forward This article explores Twitter’s new mobile advertising product. Twitter announced that their new product would identify users at login. Upon recognition, Twitter will then present the subscribed viewer advertisements based … Continue reading

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Microsoft, Google And Apple Now All Want The Cookie To Die The cookie generates information about user search habits by tracking their Internet path. Marketers then use these cookies to better target their audience. The death of the cookie would … Continue reading

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Top 10 Corporate Social Media Disasters Strong social media campaigns have the ability to greatly alter a brand’s image. While companies can experience time of profit and increased brand notoriety, poorly constructed social media campaigns can be poisonous. This article … Continue reading

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Dear Internet, Thank You for Introducing Us This article humanizes the world of online dating, how far it has come and how wide-spread it is, with a very “brooklyn” flair.

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“Advertising is the price companies pay for being un-original” This article was recently edited today on Forbes.com. Its about how companies are investing in social media while marketers are re-considering the metrics used to determine ROI.   The article argues … Continue reading

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Why Traffic is the Best Metric This article claims that traffic is the most important metric to consider when analyzing your website. Without traffic, you cannot analyze things like conversion, CTR, or any other metric.  While I do agree that … Continue reading

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