Category Archives: Uncategorized

West Jet Christmas Marketing Campaign

While I know this class is over for the semester, I just watched this video and wanted to still share it. West Jet conducted a holiday surprise and granted their customers with what they wanted for Christmas! They created a video (posted … Continue reading

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Social Media in 2014: What It’s All About       Stumbled upon this interesting article about the future of social media and what it will look like heading into 2014. Basically, the article identifies four unique trends that will steer the … Continue reading

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Viral Video Sending a Positive Message

Olivia Wise posted a video of her cover of Katy Perry’s “Roar.” To a slower and piano melody, the video showed the 16-year-olds fight against brain cancer.  She posted the video on October 14, 2013 and within less than two … Continue reading

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Twitter’s Mobile Ad Offerings Just Took A Huge Step Forward This article explores Twitter’s new mobile advertising product. Twitter announced that their new product would identify users at login. Upon recognition, Twitter will then present the subscribed viewer advertisements based … Continue reading

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Microsoft, Google And Apple Now All Want The Cookie To Die The cookie generates information about user search habits by tracking their Internet path. Marketers then use these cookies to better target their audience. The death of the cookie would … Continue reading

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Twitter Retargeting Comes to Mobile

Twitter announced today that it has updated its mobile capabilities so that marketers can better reach their target audiences on mobile devices. This new feature, Tailored Audiences, allows companies to reach consumers via Twitter who have shown interest in the … Continue reading

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Top 10 Corporate Social Media Disasters Strong social media campaigns have the ability to greatly alter a brand’s image. While companies can experience time of profit and increased brand notoriety, poorly constructed social media campaigns can be poisonous. This article … Continue reading

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