Author Archives: sosharp1

Viral Video Sending a Positive Message

Olivia Wise posted a video of her cover of Katy Perry’s “Roar.” To a slower and piano melody, the video showed the 16-year-olds fight against brain cancer.  She posted the video on October 14, 2013 and within less than two … Continue reading

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The Story of Thanksgivukkah

There’s a lot of hype on social media about the phenomena of “Thanksgivukkah,” or rather Thanksgiving and Hanukkah falling on the same day. It hasn’t happened since 1888 and won’t occur for another 79,000 years because of the difference in … Continue reading

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How to Rebrand an Image by Miley Cyrus

Whether you like or dislike Miley Cyrus, marketers cannot deny the changes she made to achieve her goals from rebranding her image. Thanks to The Official Moosylvania Blog, the bloggers defined three steps to rebrand. (1) Pick your new identification … Continue reading

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Disney attempts to Piggyback with Grumpy Cat

Disney and Disney Parks attempt the piggyback technique to help its YouTube videos go viral. Would you share this video? Grumpy Cat Finds Her Disney Side  

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Obama 2012 Campaign > Obamacare

Based on the Obama 2012 Election and Social Media campaign we read about in a case, one would think Obamacare would be ready for launch October 1, 2013. Obama’s 2012 Election was instrumental in social media, connecting voters, and grassroots … Continue reading

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Twitter Feuds Between Brands

This week, Mashable ranked The Top 5 Most Notorious Brand Feuds on Twitter. Less controversial than United Breaks Guitars–these feuds make customers laugh, rather than uncomfortable. We’ve discussed most of these brands in class (Oreo, Old Spice, Taco Bell), which reaffirms … Continue reading

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Viral Videos Correlate with Stock Prices

Today Professor Mochon proved in class that United’s stock did not relate to Charron’s 2009 video United Breaks Guitars. This is not the only time stocks have changed after a viral video. Gangnam Style, a viral video with over 1.78 billion … Continue reading

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