Author Archives: hcohenblogger

West Jet Christmas Marketing Campaign

While I know this class is over for the semester, I just watched this video and wanted to still share it. West Jet conducted a holiday surprise and granted their customers with what they wanted for Christmas! They created a video (posted … Continue reading

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Social Media Lends Itself to Sandy Hook Video Release Controversy

Yesterday, the police tapes from the tragic shooting at Sandy Hook Elementary that occurred almost a year ago were released to the public. There has been a lot of controversy over this release in which people have shared their opinions … Continue reading

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Should We All Be Building a Social Media Analytics Startup When We Graduate?

Yesterday, Apple Inc. acquired a social media company called Topsy Labs for $200 million. Topsy Labs is a social media search and analytics company that specializes in analyzing Twitter data. Specifically, the company has indexed every single tweet ever sent and has made … Continue reading

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BBM is back!     Today, Blackberry launched BBM for the Ios system, and it is currently the #1 top selling app on the Apple App Store, with over 5 million downloads in just 8 hours.  For many of us, … Continue reading

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10,000 Instagram followers and never have to pay for a hotel room again?

I stumbled upon this article and thought it was a very interesting marketing campaign: a hotel in Australia named ‘1888 Hotel’ is offering a FREE one night stay to any Instagram user with 10,000+ followers. All you have to do … Continue reading

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