Author Archives: candereck

Twitter’s Mobile Ad Offerings Just Took A Huge Step Forward This article explores Twitter’s new mobile advertising product. Twitter announced that their new product would identify users at login. Upon recognition, Twitter will then present the subscribed viewer advertisements based … Continue reading

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Microsoft, Google And Apple Now All Want The Cookie To Die The cookie generates information about user search habits by tracking their Internet path. Marketers then use these cookies to better target their audience. The death of the cookie would … Continue reading

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Top 10 Corporate Social Media Disasters Strong social media campaigns have the ability to greatly alter a brand’s image. While companies can experience time of profit and increased brand notoriety, poorly constructed social media campaigns can be poisonous. This article … Continue reading

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