West Jet Christmas Marketing Campaign

While I know this class is over for the semester, I just watched this video and wanted to still share it. West Jet conducted a holiday surprise and granted their customers with what they wanted for Christmas! They created a video (posted below), and it has gone viral all over the internet. I believe this campaign uses a lot of techniques we discussed in class and was extremely successful. If you have 5 minutes to watch – I’d definitely recommend it!


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