Viva Las Vegas

There is no doubt that everyone has seen the “What happens here, stays here” commercials and print advertisements promoting Las Vegas. Similarly, I’m was confident that everybody associates Las Vegas with fancy restaurants, night clubs, and gambling; clearly I was wrong. Since the economic recession, the tourism industry in Las Vegas has struggled to bounce back to what it was, specifically appealing to Generation X. For some reason they have not been, and will never be as “into casinos” as their parents were, and Millennial’s are going to be broke for a very long time. 

 

To read more about how the city of Las Vegas plans to increase tourism, click here.

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2 Responses to Viva Las Vegas

  1. I wonder how you would market to millenials in such a way that you have both ‘Sin City’ and ‘Do Good’. Seems like it would be quite difficult.

  2. I just hope they don’t go back to their old marketing strategy of trying to make it a “family friendly” vacation destination because it most certainly is not.

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