Navneet Kaushal discusses what he believes are the Top 5 Digital Marketing Trends of 2014. It’s interesting because many of them aren’t new and are already widely used. The 5 trends are:
1. Location-based Marketing
2. Social Media Diversification
3. Content Curation
4. More Video Marketing
5. Remarketing or Ad Re-targeting
We’ve touched on many of these trends in class and discussed how certain social networks are far more popular but after reading some of the comments on the article, I began to rethink each one. One user commented saying Google+ was going to be the next big thing for small businesses. That is possible but I think more of the population needs to be on Google+ first otherwise it won’t reach a broad enough audience.