Use Humor and Ridiculousness to Reach Your Audience

Hey everyone!

I found this link on a website called Convince & Connect. The whole site is actually really relevant and applicable to what we have learned in class, and I recommend that everyone looks around the website.

This specific podcast is really worth listening to. The podcast and corresponding article discusses the tactic of using extreme humor communicate to your audience.

The Marketing Director of  Cisco discusses the idea of how putting out just one self-deprecating, funny video can take the customers by surprise and  create truly engaging content. Even so, “comedy has a tough time in the corporate world,” according to the Marketing Director being interviewed.  There is a risk that comes with comedy and with ridiculousness, and that doesn’t always play well in the corporate world of committees and consensus.

Enjoy! And good luck with finals.

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One Response to Use Humor and Ridiculousness to Reach Your Audience

  1. I think the risk of this is that comedy can often be misinterpreted, and this increases the likelihood of starting a PR problem for your company.

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