The Facebook Insights application has been around for a while but up until now it could not provide real-time analytics, sometimes taking up to 4 days for a business to find out if a new advertising / marketing campaign was working. This could potentially mean financial loss for a company. The application has been upgraded so now you can find out in minutes if and what is working and make changes quickly. You can see if your targeted marketing is working by looking at where your fans are located, their age and gender. You can get stats on the amount individuals interact on a post. Also, you can compare strategies that have worked in the past that may not be working now and dive into the data to see what’s different today and why. This upgrade has tremendous advantages –one question: could there be a tendency to react too quickly?