Power of Social Media and Influencers

Last week, a friend of mine posted a video on Youtube of him doing longsnapping trick shots. The video gained about 30,000 views in 2 days. I believe this was party due to the fact that, both a football website and Deadspin posted and tweeted about his video. This shows that, if the right people see a video, they can greatly influence the view count. 

Since the video was released, he has had several interviews with news stations, and has a couple more planned in the upcoming weeks. His story really shows us how anyone can make a viral video. When he made the video, he had no intention of it going viral. I am interested to see how the view count changes in the upcoming weeks after he is shown on several of the news stations. 

 

Check it out!  http://www.youtube.com/watch?v=JZak4E03vTQ

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One Response to Power of Social Media and Influencers

  1. As we discussed in class, it is very hard for videos to go ‘viral’ without some involvement of traditional media. I think this is a great example of it.

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