Black Friday Meets Social Media As Sellers Seek An Edge

This article talks about how retailers are taking to social media to promote black friday specials. People will be talking about the best deals, store time openings and new products available. It talked about paid advertisements that are targeted to the individual to motivate consumers to purchase.

 

http://losangeles.cbslocal.com/2013/11/25/companies-using-social-media-for-edge-on-black-friday/

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

2 Responses to Black Friday Meets Social Media As Sellers Seek An Edge

  1. Black Friday really ruins the spirit Thanksgiving. It seems like a whole day of giving thanks is too much for people to handle these days, so much so that they feel the need to buy as much as possible the next day. Marketers have taken advantage of this and have naturally found social media as an effective place to sell and boost sales. I don’t like it, but its useful.

  2. I want to know where in the world they got the statistic “65 percent of Black Friday and Cyber Monday shoppers make purchases through social media”? (beyond the very well referenced ‘a recent study’)

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s