Social Media: an unsolicited recommendation engine

This is not the main focus of this article, but I found one of the fact very interesting. Some companies, Best Buy in this article, start to consider social media as a great way to know which are their products currently trending in order to submit ideas to the consumers (in real time). As the people pay a lot of attention to what is being said on social medias, the informations provided can be very relevant to them. Giving them a tool allowing them to know what is currently trending, can be a great time saver (very important for the consumer), ideas submitter, and purchasing decision activator.

http://www.denverpost.com/business/ci_24582293/social-shopping-invade-black-friday-and-cyber-monday

The new tool launched by Best Buy last week:  bestbuy.com/trending

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One Response to Social Media: an unsolicited recommendation engine

  1. This is really interesting. It is often hard to predict what a person might want from their previous history, but using the population base rate of popularity can really help this process.

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