This is not the main focus of this article, but I found one of the fact very interesting. Some companies, Best Buy in this article, start to consider social media as a great way to know which are their products currently trending in order to submit ideas to the consumers (in real time). As the people pay a lot of attention to what is being said on social medias, the informations provided can be very relevant to them. Giving them a tool allowing them to know what is currently trending, can be a great time saver (very important for the consumer), ideas submitter, and purchasing decision activator.
The new tool launched by Best Buy last week: bestbuy.com/trending