Bounce rate is something we discussed a great amount in the past two weeks. It’s a key metric in measuring how successful a website really is. It’s not enough to just get someone to visit your page, you need them to interact with your brand. A main problem for many websites is that their content doesn’t really meet the consumers expectations. In order to reduce the bounce rate, one must make sure their website is clear, easy to navigate, and hopefully correlated with a strong social media presence.