How to Lower Bounce Rate

Bounce rate is something we discussed a great amount in the past two weeks. It’s a key metric in measuring how successful a website really is. It’s not enough to just get someone to visit your page, you need them to interact with your brand. A main problem for many websites is that their content doesn’t really meet the consumers expectations. In order to reduce the bounce rate, one must make sure their website is clear, easy to navigate, and hopefully correlated with a strong social media presence.

http://mashable.com/2013/11/22/bounce-rate-metrics/

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One Response to How to Lower Bounce Rate

  1. I think that the most important way to lower bounce rate is to make sure that landing pages are designed in such a way that people can quickly find what they were looking for. Sending visitors to non-customized pages is a recipe for disaster.

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