10 Worst Social Media Marketing Fails of 2013

Although our blog has seen numerous social media marketing “lists” by this point in the semester, I just came across another one that I thought was worth sharing. Business Insider has compiled a list of this year’s biggest social media marketing blunders and just released it this afternoon. While a few of the “fails” were made by questionable businesses, a majority were committed by well-established, noteworthy companies, such as Home Depot, JP Morgan, and Pepsi. Whether the blunders were racially offensive in nature or just completely insensitive, what they all have in common is that the individuals who committed them simply did not think before posting. I found this article to be extremely shocking and think it emphasizes how dangerous social media can be if companies do not carefully consider the consequences of the content they post.  

 

http://www.businessinsider.com/10-worst-social-media-marketing-fails-of-2013-2013-11#4-pepsis-swedish-branch-released-a-set-of-facebook-ads-featuring-a-voodoo-doll-of-competitor-portugals-megastar-cristiano-ronaldo-tied-to-train-tracks-getting-his-head-crushed-in-and-covered-in-pins-they-were-forced-to-quickly-remove-them-and-apologize-after-a-portuguese-anti-pepsi-facebook-group-formed-and-gained-over-100k-fans-in-a-day-7

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3 Responses to 10 Worst Social Media Marketing Fails of 2013

  1. This is great. I think we too often focus on the successes, when we can learn as much from the less discussed failures.

  2. sarahproman says:

    I think this is a really important example of how crucial social media can be. It is important to make sure everything that is posted on behalf of your company has all your consumers in mind. Definitely an example of what not to do! The article on the best social marketing campaigns from this site is interesting as well.

  3. nwaks2013 says:

    Wow these are great and really interesting. Sometimes it is hard to imagine that these very successful companies can make such big mistakes.

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