Get Your Granny On With Coke Zero’s Ugly-Sweater Generator

This holiday season, Coca-cola is encouraging its customers to log onto the website and enter a tacky sweater contest utilizing Coke Zero’s ugly-sweater generator. Each sweater design appears on the website for traffickers to vote on, and the top 100 designs will be made and sent to the designer as a prize. The website playfully suggests, “Harness the power of a thousand grandmothers in the palm of your internet.” What a fun, interactive way to involve consumers!

http://adage.com/article/creativity-pick-of-the-day/granny-coke-s-sweater-generator/245319/

 

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About coshmith

Tulane University Social & Online Marketing Student
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One Response to Get Your Granny On With Coke Zero’s Ugly-Sweater Generator

  1. This is really great. It is an interesting twist on customer involvement, where you ask them to create horrible products for the sake of humor, rather than rely on them to design your next product.

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