As we discussed in class, it is incredibly difficult to accurately quantify corporate social media initiatives and how they correlate with revenue. This article clarifies what steps to take to measure the success of a marketing campaign. The author, Kim Lachance Shandrow, lays out how to leverage Google Analytics and what metrics to examine once the marketing campaign is launched. Shandrow also discusses initial goal-setting in terms of creating content people will want to share or follow. This is directly applicable to our current group projects. I hope you find this as helpful as I did!