Facebook Marketing Strategies

Facebook’s preferred marketing developers have privileged access and help Facebook develop ad products. This article talks about their strategies that drive the best social media results. First, “Move Beyond Last Click Attribution.” The article states that it is important to stop obsessing over last click before a sale and focus on customers across channels. Next, it said to pre test paid media, measure the quality of engagement, understand Facebook activity in emerging markets and influence Facebook product development. The marketing developers at Facebook believe only the marketing developers with the best technology will win out. It’s very interesting to see experts opinions on what social media strategies they think will be the most successful. 


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One Response to Facebook Marketing Strategies

  1. As we discussed in class, clickthrough rates are a terrible predictor of whether your ads on Facebook are working (which is why last click attribution is also a bad method to attribute conversions).

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