Snapchat was offered $3 billion to be acquired by Facebook and Snapchat declined the offer. This article is especially interesting because it puts such a high monetary value on an application that still hasn’t figure out a way to monetize its operations. For Snapchat to reject such a high offer seems unheard of considering Facebook’s purchase of Instagram last year for $1 billion. Instagram is now profitable because advertisements are displayed on its feed, which was created after the acquisition by Facebook. Facebook must have some sort of plan for making Snapchat profitable since they offered such a high sum of money. The rejection was shocking and makes me wonder what both company’s main objectives are.