Whether you like or dislike Miley Cyrus, marketers cannot deny the changes she made to achieve her goals from rebranding her image. Thanks to The Official Moosylvania Blog, the bloggers defined three steps to rebrand.
(1) Pick your new identification – how to you want your company or product to be perceived?
Create an image that you can carry throughout your strategy. Miley always stays in character with extreme hairstyles, frequent twerking, and panting like a dog.
(2) Create a timeline.
(3) We can’t stop.
Be persistent. Stay consistent.
Thank you for your wisdom, Miley Cyrus.