Not Advertising, Marketing

This is an article with new-age marketing tips from Seth Godin, a marketing expert, who emphasizes the end of mass marketing and the importance of building connections. He outlines six keys to successfully reaching consumers personally. His tips include several concepts we have discussed in class, namely creating a way for consumers to communicate with each other. Seth’s marketing philosophy focuses on people as individuals and helps meet their wants and needs.

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One Response to Not Advertising, Marketing

  1. I agree. Thanks to social media many of the rules of marketing have changed, and Seth Godin summarizes some good advice on how to proceed in this new world.

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