I didn’t know this until now, but apparently drug cartels in Mexico have been running fairly successful PR campaigns since the 90’s. More recently, cartels have been utilizing social media sites such as Facebook and Twitter to track their victim’s movements, intimidate their oppositions, and boast about their “toys.” They have also had success in going viral on YouTube. In one case, a speech by a leader of a cartel had 900,000 views, 60 times more views than the Mexican President’s State of the Union Address in 2013. I found this article to be very interesting, and if you want to learn more click the link. It was put together by VICE, which I am sure many of you are familiar with.