The first link here asks the question – “Does Pharma Get Social Media?” and the second link explains the difficulties. This summer I did a marketing internship at Sanofi Pharmaceuticals. The second link is about how sanofi has helped diabetics by using Facebook and Twitter. But there are lots of issues pharma has to deal with in this space – people post things like – my doc told me to take my med every day but I only take a couple of times a week – or worse, someone says they had a serious side effect- or someone encourages people to try a drug for an indication that isn’t approved. These are all big issues and the industry has to be very careful about engaging in two-way conversations because whatever they do has to be acceptable to FDA. Sanofi has found a way to walk the balance.