Marketing To Latinos

Corporations have been moving towards marketing to specific races. Whether it’s a specific menu item at a fast food restaurant or having a racially diverse cast on a television commercial some people don’t think it’s enough. Michel Martin speaks with, the Vice President of Corporate Marketing at Univision and author of Latino Boom II, Chiqui Cartagena on a NPR segment titled “Marketing To Latinos: ‘We Don’t Fit Into A Box'”.

http://www.npr.org/templates/story/story.php?storyId=240245900

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2 Responses to Marketing To Latinos

  1. Like all good marketing, it is important to understand your segments and what each one of them wants.

  2. Pingback: What Is Your Race? For Millions Of Americans, A Shifting Answer | Dispensable Thoughts

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