interesting article on viral marketing

http://www.nytimes.com/2013/10/14/business/media/upworthys-viral-content-with-a-liberal-bent-is-taking-off.html?emc=eta1&_r=1&

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2 Responses to interesting article on viral marketing

  1. echerric says:

    Upworthy is a pretty interesting channel that people use. I have a lot of friends, who although are probably all pretty active social activists, share a lot of things from upworthy. I get a lot of great stories from people i know who are sharing these stories and articles.

  2. As we discussed in class, ‘awe’ in one of the main reasons people share content. It seems that they are going down this path rather than just funny and meaningless material.

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