I tweeted at Wendy’s a while back for the class project, and they just came out with a new youtube video using one of my tweets. It’s basically a “love story” about their new chicken pretzel pub with a script made up of tweets about Wendy’s. I think it’s an interesting marketing strategy that mixes different types of social media. However, I question the ad’s effectiveness. The ad overall isn’t that funny; but maybe Wendy’s was attempting to use so many real tweets to involve different people and their networks (kind of like what we’ve been discussing in class lately). Outside of this class, I don’t think I would’ve shared the video; and I think I’m a loyal enough Wendy’s customer that I don’t really need to be advertised to.
I’d be interested to hear what other people think; is this a good use of social media advertising?