Retailers and Brands are increasingly focusing attention on social media commerce. Millions of consumers express interest in products through twitter, pinterest, facebook etc daily.
Shoppers have moved to their phones to price compare products. Retailers with mobile apps are drawing attention because it is easy to shop on your phone through these apps. I worked at a retail store this summer and we sold a lot of apparel through posting it on instagram with the price and our phone number. I think it is really important for retailers to move to social media and mobile apps to increase their sales.