Last time I posted I talked about the use of hashtags on the bottom right corner of your TV screen during a show or airing of a live event. Today, I am writing about how Twitter and TV are once again working together to make their love connection a reality.
Earlier this month, Nielsen, the system that measures the viewership for any television event, is now incorporating Twitter into their formulas. Nielsen Twitter TV Ratings, as it is called, will track all mentions of the show at hand on twitter, whether it be through hashtags or mentions. They will then provide this data to their clients, who then can see how popular their show was on the social media site. The ratings are also used to see how many people the show was brought to. In other words, if I tweet about “The Office” during an episode, they can figure out how many people saw my tweet, which then possibly could prompt them to watch “The Office” as well. Another example, said by the article, during the series finale of the critically acclaimed “Breaking Bad”, there were 1.2 million posts regarding the show. But those 1.2 million posts then reached out to 9.3 million other twitter accounts.
The ratings system also has a way around normal words that are in the title of television shows. For example, as the article put it, there is a way to cancel out tweets that the word “scandal” in them, if they are not necessarily related to the TV show “Scandal”.
This new method of incorporating Twitter into TV is the new wave of ratings. Television shows and parent companies will be able to gauge a better audience and see who is watching their show.