Twitter and TV: Like Two Peas in a Pod

Last time I posted I talked about the use of hashtags on the bottom right corner of your TV screen during a show or airing of a live event. Today, I am writing about how Twitter and TV are once again working together to make their love connection a reality.

Earlier this month, Nielsen, the system that measures the viewership for any television event, is now incorporating Twitter into their formulas. Nielsen Twitter TV Ratings, as it is called, will track all mentions of the show at hand on twitter, whether it be through hashtags or mentions. They will then provide this data to their clients, who then can see how popular their show was on the social media site. The ratings are also used to see how many people the show was brought to. In other words, if I tweet about “The Office” during an episode, they can figure out how many people saw my tweet, which then possibly could prompt them to watch “The Office” as well. Another example, said by the article, during the series finale of the critically acclaimed “Breaking Bad”, there were 1.2 million posts regarding the show. But those 1.2 million posts then reached out to 9.3 million other twitter accounts.

The ratings system also has a way around normal words that are in the title of television shows. For example, as the article put it, there is a way to cancel out tweets that the word “scandal” in them, if they are not necessarily related to the TV show “Scandal”. 

This new method of incorporating Twitter into TV is the new wave of ratings. Television shows and parent companies will be able to gauge a better audience and see who is watching their show.

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3 Responses to Twitter and TV: Like Two Peas in a Pod

  1. djuillet says:

    I think this relates to the other post “Is Twitter a thing of the past?” Here we heard that the “new Twitter” for example could send out notifications to remind people that a TV show or sport event is on or let people know about some show or event everyone is talking about. The point of the notification is to get people back onto the main Twitter to encourage conversation. Now we learn that Nielsen is using Twitter to measure the posts about a TV show –“Nielsen Twitter TV Ratings”- which is described as being the “tip of Twitter’s iceberg.” It seems Twitter is finding new ways of growing – they’re pulling the audience in and stirring up conversations. Then they’re putting the information to good use by collaborating with the television industry.

  2. samanthaoppenheim says:

    I find this concept of “social TV” to be extremely fascinating. With the use of Twitter, the once passive activity of watching TV has become one in which viewers can actively participate in by tweeting about a show and also by receiving feedback from other viewers. As a result, viewers have a more interactive and rewarding television watching experience. The benefits of social TV are also felt by the television shows/stations themselves. As already mentioned, when an individual tweets about a show, a plethora of Internet users view this information and are enticed to watch the show as well. This is due to the power of social influence. Even though the article estimates that only 10% of conversations about television shows occur on the Internet, these discussions are highly important since they represent public information that can be viewed by such a large audience. Therefore, I believe Twitter TV Ratings represent an effective way to measure television performance and that Nielsen should continue to pursue perfecting their measurement.

  3. I wonder how this will factor in to what TV stations charge for commercials. On one hand, a show with many tweets seems more engaging, on the other hand, advertisers mainly care about how many people they reach, which is still measured by the good old Nielsen ratings.

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