New way to get the news: NowThis

A startup called NowThis is using Instagram videos to create 15 second news clips, each generating at least 300 likes on average. It’s being referred to as “the Netflix of news.” As someone who rarely has enough time to devote to watching full news shows, I think this is a great way for people who are constantly on-the-go and busy to get the highlights. Do y’all think this is an effective way to present news?

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2 Responses to New way to get the news: NowThis

  1. Given that instagram is really popular among people our age and we do not always want to sit down and read a newspaper, I think this new way to present news is a great idea to target people with a short attention span. It is important to know what is going on in the world and I am curious at how effective this medium is. For now, I think it is a great idea.

  2. I think this is an interesting idea, although personally I still prefer news in text, since it allows me to skip to the parts of the story that I find interesting.

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