Presidential Campaign on Social Medias: Obama VS Romney

As we were wondering if things had change on the Social Media side during the last presidential election, I found two interesting articles.

It shows that Obama was again far ahead of his opponent, and that Romney did not learn that much from McCain’s defeat. Obama didn’t innovate that much and based its social Media presence on the preexisting tools.

It is still difficult to know with certainty if the social media presence really influences the  outcome of the election. And the fact that Romney’s team did not try that much to compete Obama on this issue is really strange. Any thoughts?

http://mprcenter.org/blog/2013/01/25/how-obama-won-the-social-media-battle-in-the-2012-presidential-campaign/

http://www.huffingtonpost.com/lindsay-hoffman/embracing-the-medium-how-presidential-campaigns-use-technology_b_1797550.html

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One Response to Presidential Campaign on Social Medias: Obama VS Romney

  1. As we discussed in class, some of the aspects that kept McCain from using social media, where still in play for Romney (e.g. different target demographic).

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