An article in Adweek caught my eye. It talks about how there are a ton of fake accounts on the internet that have began to take over. Ad exchanges and clicks are being created by ‘bots’. “Of course, there are plenty of those who think this is being blown out of proportion. Some in the online ad world see bots, fake traffic and the like as a manageable nuisance, hardly a crisis. But the ranks of the alarmed are growing by the day.”
However, the article also mentioned that fake traffic is also highly important to how the business works.
How do you think this impacts social media? With more people recognizing that there is a web of fake users and accounts, will this have an effect on how people use the internet in the future?