How to Survive the Social Media Data Overload

I just came across an article that discusses the large (and rapidly increasing) number of social networking sites and the overwhelming amount of data on each of those sites. The article caught my attention because the concept that social media is becoming cluttered has come up several times in our class discussions.  According to the article, 347,000 tweets, 510,000 Facebook posts, and 3,600 Instagram photos are shared each minute. Because the quantity of this content is so great, businesses struggle to keep up with it. In fact, businesses generally do not even see 97% of tweets that mention their company. The article proposes that businesses should use location, based upon proximity, as a filter to monitor their most important social media mentions. Do you think this is an effective strategy?

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2 Responses to How to Survive the Social Media Data Overload

  1. cgeiger54 says:

    This is an interesting concept. I feel like it would work really well for smaller businesses, and allow them to effectively target their customers. I’m not sure however if it would be as effective for companies with a large national (or even international) presence, because it would be very difficult to pinpoint which customers are more important than others when they are scattered all across the globe. As a whole, I think the topic of surviving the data overload is one that will become increasingly important to companies in the coming years.

  2. I agree. I am not sure how this would work for larger businesses. I think a better method is to categorize data into different bins and respond accordingly. If you receive a direct message, then you should try to respond to it. However, you cannot respond (or often even read) every message the mentions your brand. So these should just be monitored in aggregate.

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