I just came across an article that discusses the large (and rapidly increasing) number of social networking sites and the overwhelming amount of data on each of those sites. The article caught my attention because the concept that social media is becoming cluttered has come up several times in our class discussions. According to the article, 347,000 tweets, 510,000 Facebook posts, and 3,600 Instagram photos are shared each minute. Because the quantity of this content is so great, businesses struggle to keep up with it. In fact, businesses generally do not even see 97% of tweets that mention their company. The article proposes that businesses should use location, based upon proximity, as a filter to monitor their most important social media mentions. Do you think this is an effective strategy?