I have noticed that this video has gone viral in the last couple of weeks – it is a video put out by Chipotle to differentiate Chipotle as a distinct fast food restaurant that doesn’t use processed foods and purchases food locally and is healthier than other restaurants. I find this interesting and relevant, not just because it has gone viral, but because it is the first big advertisement put out by Chipotle. I question, though, whether this was the best avenue for Chipotle to take. Today, we discussed the importance of targeting the right market segment with your advertisements. I think that Chipotle, by using social media, such as youtube, is targeting young adults. However, I think that the important message included in this advertisement is much more relevant for an older generation because many young people are more aware of Chipotle’s beliefs regarding processed foods and are aware of the types of foods they are putting into their bodies. So, I present this question: While this video has gone viral and has certainly reached the masses, has it really been an effective advertisement for chipotle?