Marina Shifrin was fed up with the lack of work/life balance at the company that she worked for. To make a statement when leaving her job, she created this video stating her reasoning for leaving the company through what some may call “interpretive dance”.
While Marina’s video is humorous, and viewers are likely to sympathize with her plight, this caused an HR and PR nightmare for the company that she was working for, Next Media Animation. What is the company that produces videos for the news supposed to about this? Well, they could beg Marina to take it down off YouTube, offer her a settlement to get rid of the video, or even report it. But it was too late, the video had gone viral and the public continued to feast their eyes on Marina’s smooth moves.
Instead, Next Media Animation released this video, piggybacking off Marina’s, in order to highlight their corporate culture and explain some of the perks of working there. While their dance moves may not be as fun as Marina’s, the company’s response has attracted over 2.5 million viewers! NMA deserves major recognition for being able to turn the negative publicity caused by the video into a chance to explain themselves and advertise that they are now hiring.