This is amazing. While it doesn’t necessarily take place on social media, this campaign has the capability to reach far and wide through social media. The video of this marketing stunt has over 1 million views, which speaks to our focus on the elements that make a video go viral.
The ad agency in Argentina placed a cow facing a vending machine. The vending machine need the transfer of energy from the cow in order to dispense free candy. Someone has to touch the cow and then find other people to hold hands with and make a human chain to touch the vending machine and get free candy.
The central idea is that technology is ruining relationships and distancing humans from one another. This concept is universal and the fact that the video has spanish captions and is understood by all (as evident in the amount of views), highlights that fact.
What made this video go viral?