According to this article, even though a company’s online video advertisement may end up going viral, a majority of viewers may not even know the ad is for the company. When creating ads for the Internet, marketers attempt to create interesting content that hardly resembles traditional advertisements. Unfortunately, a significant portion of marketers have been focusing on this goal to the extent that they almost completely eliminate brand references in their videos. In fact, only 6% of online videos include both a visual and verbal mention of the brand that sponsored it, which is necessary to aid the brain in remembering the brand. For example, the video that promotes the Dove Beauty Campaign has been watched nearly 50 million times, but a majority of the viewers didn’t even realize the video was sponsored by Dove. It is important for marketers to remember that the goal of online advertising is to create awareness for their brand–not just accumulate views.