Heineken is revisiting a campaign that challenges the spontaneity of consumers. How far are people willing to go? Heineken plays “Departure Roulette” with unsuspecting tweeters and sends them on journeys around the world.
Heineken has pulled this stunt before and tweeters following Heineken had mentioned that they would absolutely drop everything and do this if Heineken had found them.
What do you think about chasing down tweeters? How could this impact what people say to companies on twitter?