The Joneses

This is an older article but while reading the BzzAgent case, I was really reminded of the (highly underrated) movie The Joneses, where a fake family is hired to wear, use, and promote products without their neighbors’ knowledge that they were being paid to promote them, based on the concept of keeping up with the Joneses. It was basically the same exact concept as the idea of Buzz Agents promoting their products through word of mouth and I found this article comparing the two really interesting.

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One Response to The Joneses

  1. This is a good, and not to far off, parody of what WOM companies attempt to do.

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