Fans Waiting in Digital Line for Samsung Galaxy S4 Move Up by Tweeting Still better than those Apple lines

This article talks about how Samsung made a “digital line” for the launch of the Galaxy S4 in New Zealend. The digital line is basically mocking Apple’s line waiters. The line virtual line actually has the line waiters in sleeping bags at night and use umbrellas when it starts to rain. Fans could move up in line by tweeting more about the phone, and whoever was at the front of the line at the end actually received a free phone. I thought this was a great marketing technique for Samsung because it got people talking about the new S4.

What are your thoughts?

 

http://www.adweek.com/adfreak/fans-waiting-digital-line-samsung-galaxy-s4-move-tweeting-152640

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One Response to Fans Waiting in Digital Line for Samsung Galaxy S4 Move Up by Tweeting Still better than those Apple lines

  1. This is amazing. Think about the number of people they reached in exchange for one free phone. Plus, they got to make fun of their biggest competitor in the process.

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