Kit-Kat linking itself to technology? Kit-Kat and Google are attempting to co-brand by naming Google’s next mobile operating system “Android KitKat.”
(More info on that here: http://www.adweek.com/news/technology/googles-android-kitkat-will-appear-50-million-candy-bars-152173)
Kit-Kat wants to promote the idea that it is a well-crafted, user friendly…chocolate bar. The idea is clever and creative, but is it effective? Kit-Kat has even redesigned its website to fit the modern, streamlined look that Google is famous for.
(see more here: http://kitkat.com)
Can this type of co-branding be effective for both parties? A chocolate bar paired with a software? Why? I think Kit-Kat is trying to make chocolate bars become more of a necessity — a go-to-solution (like a web browser) — and Google is trying to become more nostalgic and consumer-based. The idea is interesting, but who knows if it will work.