The Top 7 Online Marketing Trends that Will Dominate 2014

As we approach the end of 2013 (perhaps I am wishing it were the end of 2013…), it is important to consider the online marketing trends that will likely dominate in 2014. This is especially important since many of us are marketing majors and will be entering the workforce as marketers (HOPEFULLY!) in 2014. Enjoy!

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5 Responses to The Top 7 Online Marketing Trends that Will Dominate 2014

  1. In reference to the second online trend that is supposed to dominate 2014, do you agree with that? I feel as if there is already a myriad of social media sites, some of which do more or less the same thing. What are your thoughts as to whether companies will actually need to use more than just the traditional social media mediums (Facebook, Twitter, LinkedIn, etc.)?

  2. sweisser says:

    In response to your question, I don’t know if it will be as dominant as Forbes says it will, but as we talked about early in class, there is still the possibility of new niches being discovered that could soar is popularity so I don’t think it’s out of the question. I felt like the third and fifth points the article made have been true for a while although I had never really thought about the third point as a trend until now.

  3. I find it funny that people talk about ‘content marketing’ as if it were some sort of new trend. I think people forget that something as old as soap operas were created by companies like P&G to market, well, soap. This is essentially content marketing. They gave their customers useful content as a way to attract them to their products.

  4. vgoldbri says:

    Are companies not always producing content while advertising something?
    The mentioned online marketing trends did all make sense to me, although one could really question trend number 1, as it has and should always be one’s aim. The only thing I was not familiar with was point number 6. Ad Retargeting Method. I feel that this method might really have a huge potential as it engraves the companies brand in the customers memory. Without even realizing it one constantly thinks about the brand and the company’s products and might finally end up buying them.

  5. anoymer says:

    I think the new appeal with content marketing really just has to do with the idea of posting quality content. Often times with social media companies lose sight of their end goal and may post content that is not useful to their consumers and only creates noise. I believe the push with content marketing is going to help to eliminate some of the noise and allow for true journalism and creative thought to shine through.

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