New Chipotle Ad Makes a Statement

I came across this while on Facebook and I’m so glad that I did. This video is a promo for a new App that Chipotle, everyone’s favorite Mexican fast-food chain, is launching. What is most amazing about this video is that it so clearly gets Chipotle’s point across through animation, while evoking emotion from the viewer, who gets to see the inhumane methods of meat slaughtering, which Chipotle condemns all while only using their brand name a single time at the end of the video. Chipotle seems to know just how to market to their customers. 

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