Chipotle’s new video ad, released on YouTube almost 4 days ago, went viral within 48 hours. This video is a narrative rather than a regular advertisement. It has received large amounts of criticism already, especially from competing brands, who declare the video distorts the reality of conventional farming. Chipotle’s video does an amazing job at evoking intense emotion for viewers. Originally this ad was created to market Chipotle’s new mobile game, but after only 4 days it has proven to stir up a lot more buzz than expected.