Found this little article on how Yelp positively affects businesses. I believe it will relate well to our upcoming class tomorrow when we discuss Principles of Influence. For those of you don’t know yelp is a website where people can rate and review all different types of businesses such as restaurants, bars, and stores. It really applies to the principles of compliance and liking where people are more likely to do what others do and like. Therefore businesses thrive when they get good reviews on yelp and there is actually an $8000 increase in annual revenue for small businesses with yelp accounts. Check out some of the other numbers displayed in the article!