A Multi-Screen World

This article is all about the possibilities offered by the multi-screen world in which we live in increasingly. I had never thought before about how this new phenomenon can influence our relation to advertisement. But it seems that this is something we’ll have to rely on in the future, as it can give to the advertisement campaigns a bigger weight in customers minds, stimulating their interactions with the ads/products.

http://www.theguardian.com/media-network/media-network-blog/2013/sep/04/multi-screen-campaigns-marketing-teams

 

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One Response to A Multi-Screen World

  1. I agree that we will likely see an increase of multi-screen campaigns in the upcoming future.

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