I have thought a lot about the effectiveness of advertising through popular social media sites. I sometimes find the banner ads and overflow of flashing information on Facebook to be annoying– but I do notice it, nonetheless. I definitely understand the appeal; social media sites have a ridiculous amount of views, so being able to have a guarantee of impressions is without a doubt attractive to advertisers. However, there has to be a balance. Too much advertising could irritate social media users.
Here’s a link to an article from Business Insider that was written last week and has statistics about this topic.