I thought this article would be interesting to share because myself, like many others tend to think that Amazon is the norm for finding product reviews. However, I learned that more and more people are turning to YouTube to do their product research for 3 major reasons. On YouTube there are no limits on which products can be reviewed; viewers can get reviews on practically everything from automobiles to fast food! Also, in comparison to Amazon, YouTube is a more complete and engaging platform for reviews; video reviews get commented on and shared and have the potential to go viral. Lastly, YouTube is the best place for “early adopters” to get their information.
As a consumer, do you think that YouTube is a more useful social media site for product reviews than Amazon?