Monthly Archives: September 2013

How to run a successful Twitter

Check out this article on obtaining Twitter followers. It discusses some things we mentioned in class about like simply just adding a profile picture and not tweeting too much. Wish I could’ve seen this before our little experiment! http://mashable.com/2013/09/30/twitter-followers/

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Reciprocity Principle

We went to a really bored bar at downtown with some friends a few days ago but thanks to the ability of the barwoman and the good use of the reciprocity principle of Robert Cialdini we stayed there for at … Continue reading

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FaceBook: An Ongoing Success or a MySpace-type fluke?

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Is the Government Spying on me Through Facebook?

A USA Today article from this past week stated that the NSA uses information from Facebook to track the social ties of some users. The NSA (National Security Agency) is one of the largest U.S. intelligence agencies, and they have … Continue reading

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Facebook Monetizing Instagram

http://socialmediatoday.com/tobymargetts/1561236/why-ads-instagram-aren-t-inevitable Instagram has recently been purchased by Facebook for $1 billion. Instagram does not make a lot of money, and Facebook is making an effort to monetize the popular app. This article is very interesting because it touches on different … Continue reading

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‘United Breaks Guitars’: Did It Really Cost The Airline $180 Million? So to go along with the case study “United Breaks Guitars,” I found a article that reports that Carroll’s video has cost United Airlines $180 Million or 10% loss … Continue reading

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#1 Mistake Online Advertisers Make Regarding Viral Videos

According to this article, even though a company’s online video advertisement may end up going viral, a majority of viewers may not even know the ad is for the company. When creating ads for the Internet, marketers attempt to create interesting content that hardly … Continue reading

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