Average Number of Facebook Friends by Age

ArbitronEdisonResearch-Avg-Number-of-Facebook-Friends-by-Age-Apr2013

Hi Class –

I thought this would be a really interesting picture to share with all of you. It is a graph detailing the average number of Facebook friends by age group. As you can see from the picture, 18-24 year olds and 12-17 year olds report the highest average number of friends, over 500 in each age range. Generally, as the age groups get older, the number of average friends decreases. This relates to the discussion we had in class today about medium maximization. Why do you guys think that 12-24 year olds report the highest number of friends? Do you think that the people of this age range are similarly concerned with trying to “maximize” their friend base to feel rewarded, important and “elite” in status?

-Dakota

Image source: http://www.marketingcharts.com/wp/direct/18-24-year-olds-on-facebook-boast-an-average-of-510-friends-28353/attachment/arbitronedisonresearch-avg-number-of-facebook-friends-by-age-apr2013/

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4 Responses to Average Number of Facebook Friends by Age

  1. I’d say it’s definitely due to the fact that the 12-24 year old generation is the majority of the cyber-obsessed, tech-savvy millennial generation. At the same time, we are a product of a generation that was enamored with their kids and an extremely child-centric era, thus giving us an innate need for both companionship and status.

    Over the next couple decades, do you think the younger millennials will maintain the highest number of friends, or given the growing decline in facebook usage and satisfaction, that trend will change?

    -Brett

    • ssack2013 says:

      If Facebook fades in the decades to come, then there will for sure be something very similar that replaces it. Given the fact that new mothers are already putting up pictures of their babies growing into toddlers on Facebook, social networking is going to be a part of the next generations even more so than ours. Their entire lives will be documented on websites like Facebook. It’s not necessarily a bad thing, but definitely a scary thought. If anything, think the need for both companionship and status will increase.

  2. There recently was a very interesting survey related to this. I don’t remember the exact numbers, but the take away was that when they asked 12-17 year olds about Facebook, they said that they didn’t really like it (too much drama), but felt like they had to be on it.

  3. rnussba1 says:

    This was a really interesting article I read recently, which pertains to this and I think is explained pretty well. http://mashable.com/2013/08/13/teens-facebook-response/#! I think Facebook is just one of those things where it depends on age more than generation–ie 12-14 year olds don’t love Facebook or think many of their friends are on it because they don’t really have a use for Facebook yet, whereas a 20 year old has more friends on Facebook and enjoys Facebook more because it is more useful for them in professional networking or just sharing and communicating with others their age.

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