Hi Class –
I thought this would be a really interesting picture to share with all of you. It is a graph detailing the average number of Facebook friends by age group. As you can see from the picture, 18-24 year olds and 12-17 year olds report the highest average number of friends, over 500 in each age range. Generally, as the age groups get older, the number of average friends decreases. This relates to the discussion we had in class today about medium maximization. Why do you guys think that 12-24 year olds report the highest number of friends? Do you think that the people of this age range are similarly concerned with trying to “maximize” their friend base to feel rewarded, important and “elite” in status?
Image source: http://www.marketingcharts.com/wp/direct/18-24-year-olds-on-facebook-boast-an-average-of-510-friends-28353/attachment/arbitronedisonresearch-avg-number-of-facebook-friends-by-age-apr2013/