West Jet Christmas Marketing Campaign

While I know this class is over for the semester, I just watched this video and wanted to still share it. West Jet conducted a holiday surprise and granted their customers with what they wanted for Christmas! They created a video (posted below), and it has gone viral all over the internet. I believe this campaign uses a lot of techniques we discussed in class and was extremely successful. If you have 5 minutes to watch – I’d definitely recommend it!


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Social Media in 2014: What It’s All About

      Stumbled upon this interesting article about the future of social media and what it will look like heading into 2014. Basically, the article identifies four unique trends that will steer the direction of social media in this upcoming year. The first trend is the realization that the age-old expression “a picture is worth a 1000 words” applies to the different facets of the internet. People would much rather see a story from a picture than read some mundane text describing something. This will be reflected in heavy marketing allocations to Pinterest. The second trend is that new types of ads will start popping up on both Pinterest and Instagram, so companies that recognize the new outlet now will benefit the most. The third trend is the incorporation of visual user-generated content. The author predicts that companies will cut through the clutter to provide a means for consumers to instantly purchase products that their peers are wearing and using. The last trend is that E-commerce will get social–meaning that brands will start to harness “social cues” and pretty much report how products are performing in social networks. The author ends with the suggestion that social media has evolved. No longer can ‘likes” be a goal but sales will ultimately be the bottom line.

Do y’all think the author has valid points and suggestions?

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Viral Video Sending a Positive Message

Olivia Wise posted a video of her cover of Katy Perry’s “Roar.” To a slower and piano melody, the video showed the 16-year-olds fight against brain cancer. 

She posted the video on October 14, 2013 and within less than two months already has nearly 2.5 million views. Since the video went viral, the song is now sold on iTunes and Katy Perry even responded to Olivia with a video

Olivia’s fight with cancer ended last week when she passed away. However, her family keeps her legacy alive with the LivWiseFund which supports three organizations: Children Living with Brain Tumors 60%, Brain Tumor Research 20%, and POGO – Paediatric Oncology Group Ontario 20% PACT – Palliative Advanced Care Team. 

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Twitter’s Mobile Ad Offerings Just Took A Huge Step Forward

This article explores Twitter’s new mobile advertising product. Twitter announced that their new product would identify users at login. Upon recognition, Twitter will then present the subscribed viewer advertisements based on Internet data. Aaron Taube illuminates the various other advantages this new installment brings to Twitter. 

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Microsoft, Google And Apple Now All Want The Cookie To Die

The cookie generates information about user search habits by tracking their Internet path. Marketers then use these cookies to better target their audience. The death of the cookie would send aftershocks through the online marketing world.  

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Twitter Retargeting Comes to Mobile

Twitter announced today that it has updated its mobile capabilities so that marketers can better reach their target audiences on mobile devices. This new feature, Tailored Audiences, allows companies to reach consumers via Twitter who have shown interest in the brands. As of now, if a consumer visits a retailer’s website (i.e. Nike), Nike can serve Promoted Tweets to that user. With the advancement of Twitter’s technology, now this capability extends to mobile devices.

I believe that this is going to be an extremely effective strategy for retailers. A majority of consumers are constantly on their mobile devices. Not only will companies be able to reach their consumers via a new platform, but also they’ll have the ability to gain more insights into consumer behavior. Do you agree?


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Top 10 Corporate Social Media Disasters

Strong social media campaigns have the ability to greatly alter a brand’s image. While companies can experience time of profit and increased brand notoriety, poorly constructed social media campaigns can be poisonous. This article highlights several failed social media campaigns that have had disastrous results.   

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